FMG conducted nationwide behavioral research for the U.S. Food and Drug Administration (FDA) to understand nuanced consumer behaviors, motivations, and attitudes toward childhood obesity. Our findings led the FDA to develop educational modules that are distributed through schools and care facilities that target more than 13.7 million American youths currently considered obese. The unique content helps people prepare simple, healthy meals and make better food choices, leading to healthy weight loss.
CENTERS FOR MEDICARE & MEDICAID SERVICES (CMS)
For the Centers for Medicare & Medicaid Services (CMS), FMG designed, developed and executed education and outreach initiatives on how to detect, reduce, and respond to fraud, waste, and abuse in Medicare, Medicaid, and the Children’s Health Insurance Program (CHIP). Audiences included health care providers, plans, support contractors, and law enforcement.
U.S. DEPARTMENT OF AGRICULTURE (USDA)
For the U.S. Department of Agriculture (USDA), FMG used data visualization to form a series of web-based and social media public service campaigns intended to inform and educate policymakers about USDA’s Summer Food Service Program (SFSP). The designed materials showcased data that made a case for creating a more robust and efficient program, which has helped serve 3.8 million children who need summertime nutritional assistance in low-income areas across America.
CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC)
FMG developed a research-based messaging strategy, educational materials, and mobile application for the Centers for Disease Control and Prevention’s (CDC) national initiative, Controlling Childhood Asthma and Reducing Emergencies (CCARE). The nationwide campaign aims to educate more than 6 million child asthma patients, caregivers, and families about asthma self-management to achieve CCARE’s goal of preventing 500,000 asthma-related hospitalizations and emergency room visits among children by 2024.