Skip Navigation

Introducing a New Generation to Public Service

OFFICE OF PEOPLE ANALYTICS (OPA), JOINT ADVERTISING, MARKET RESEARCH & STUDIES (JAMRS)

JAMRS Logo
Spanning a nearly two-decade partnership, FMG supports the Office of People Analytics’ (OPA) Joint Advertising, Market Research & Studies (JAMRS) Program by conducting a variety of market and evaluative research initiatives to measure and influence America’s support of the All-Volunteer Force and the effectiveness of the Military’s advertising campaigns. Each year, more than 200,000 Americans join the Military. FMG employs multiple evaluative methods on a national scale—from large-scale surveys to in-person focus groups to remote interviews—to gather the information required to influence recruitment advertisements, retention programs, and individual benefits offered through military service.

ARMY NATIONAL GUARD (ARNG)

Army National Guard Logo
With more than 340,000 Guard Soldiers serving in the Army National Guard (ARNG), its recruiting and retention program is one of the Department of Defense’s (DoD) largest and most robust programs. FMG developed creative campaigns for all digital and social media channels, including the NationalGuard.com website, through which over 500,000 people sought information about joining this military component in 2019.

DEFENSE CIVILIAN PERSONNEL ADVISORY SERVICE (DCPAS)

DCPAS Logo
DoD’s civilian hiring requirements have grown dramatically to over 222,000 open positions nationwide. To meet this challenge, FMG was asked by the Defense Civilian Personnel Advisory Service (DCPAS) to conduct a rigorous audit of recruitment strategies and their influence on college students and recent graduates. FMG developed and tested a dynamic branding strategy through rigorous, yet creative research design that combines formative research, the identification of brand attributes the development of a core brand promise.

FMG has TWO DECADES of experience applying advanced scientific techniques to identify and attract Americans into public service.

AMERICORPS

Americorps Logo
FMG is advancing AmeriCorps’ National Civilian Community Corps’ (NCCC) mission to strengthen communities and develop leaders through team-based national and community service. Using more than 17 years of public service recruitment experience, FMG provided recruitment marketing research services and developed a comprehensive marketing plan for the national recruitment of more than 2,000 young adults to serve within the program. A main audience of interest was youth from disadvantaged circumstances. These parameters included lower income levels, prospective high school dropouts, juvenile offenders, and the unemployed, as public service involvement is a proven way to improve societal standings.

UNITED STATES PUBLIC HEALTH SERVICE (USPHS)

United States Public Health Service
To support the advancement and to promote the vision, mission, and goals of the United States Public Health Service (USPHA), FMG partnered with the U.S. Department of Health and Human Services (HHS) and the Assistant Secretary for Health (ASH) to develop, implement, and evaluate a comprehensive communication strategy to increase USPHS brand awareness and recruitment marketing efforts. FMG works with the ASH and the USPHS Headquarters team to deploy an integrated marketing approach, including brand development, website redesign, earned media support, social media marketing, and the creation of marketing materials. Target audiences include health professionals such as physicians, dentists, nurse practitioners, and veterinarians.
© 2020 Copyright Fors Marsh Group
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram